2 min read

Embrace your people instead of chasing the dollar with Lloyed Lobo

Lloyed explains the importance of a healthy company culture and people practices when running a business to ward off a toxic workplace.

By Bev Attfield

Coming out of a toxic workplace with a CEO who saw everyone as a lemon, to squeeze the most out of, Lloyed Lobo knew that he wanted to build a different kind of business. That’s been his mission since he joined his college buddy Alex Popa to start Boast.AI almost a decade ago.

Alex and Lloyed's people-first approach shines through every area of the company. It’s centered on hiring smart people (who demonstrate empathy, trust, passion, and are wildly innovative), and weaving a pay-it-forward attitude into the fabric of the culture.

As authentic as he is open, Lloyed gave me a guided tour of the company’s culture and people practices in this episode of People at Work. It’s not often that you get a look inside a bootstrapped business, to see how it ticks.

Boast.AI is ticking along well, and it’s because they started by focusing on people, not profits—and continued that course to date. No lemonade here.

Listen to the episode

“Realize that businesses are driven by people. It's not the money.”

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Lloyed Lobo

Co-founder & President, Boast.AI

Bio

Lloyed Lobo runs product and growth at Boast.AI which helps companies in the US and Canada automate the complicated process of claiming R&D incentives from the government. Lloyed enjoys connecting people and bringing them together. His favorite moments are spent chasing after his two little girls in San Francisco.

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