Brian Ford on why financial wellness programs matter

In college, Brian Ford told his professors that he wanted to start a financial education company that would teach in a fun and engaging way.

“Great!” they said, “You can definitely do that.”

Then he told them that he didn’t want to charge the people attending, but wanted it to be a for-profit company.

The mood changed. He was told that it was a naive business model and that he needed to go back to the drawing board.

Turns out they were wrong. Brian made his dream come true with Momentum onUp, an industry-leading workplace financial wellness program.

Financial well-being is a real problem that is likely affecting your workplace; 28% of employees are distracted by finances at work and 70% of employees believe their employer has little concern for their financial well-being. 

In this episode, I sit down with Brian and discussed ways companies can improve the financial well-being of their employees and some simple steps that you can take to improve your personal finances.

Listen to the episode

"Employees want to resonate with values deeper than the bottom line. ...[Companies] that rollout financial wellness programs are those types of companies.”

Brian Nelson Ford

Financial Well-Being Executive, SunTrust Banks, Inc.

Bio

Brian is the creator of Momentum onUp, a leading workplace financial wellness program used by over 200 companies, including Home Depot and Hilton. He’s the author of an award-winning children’s book titled Marshmallows and Bikes--Teaching Children (and Adults) Personal Finance.

Brian: LinkedIn

SunTrust: LinkedIn | Facebook | Twitter | Instagram

Resources:
The 8 Pillars of Financial Greatness
Marshmallows and Bikes