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How to develop an employee engagement plan

By Gabe Scorgie

4 min read

How to develop an employee engagement plan
Illustration by Kevin Yu

Employee engagement is a crucial factor for an organization's success, and it paves the way for a happier, more motivated, and more invested workforce. It leads to a wide range of benefits, such as better team performance, less burnout, and lower turnover in the workforce.

Employees who are engaged show commitment, passion, and dedication toward achieving the organization's goals. They also strive to contribute towards the organization's growth to the best of their abilities. 

There are many ways to boost employee engagement levels in your workplace. But you must first create an effective and practical employee engagement plan to do that successfully. 

What is an employee engagement plan?

An employee engagement plan is a comprehensive strategy designed to foster a positive and productive work environment, aligning employees with the organization's goals and values. It includes a range of initiatives and activities aimed at enhancing employee satisfaction, motivation, and commitment. 

The plan typically involves regular communication, transparent leadership, and opportunities for employee development and recognition. By actively engaging employees, organizations aim to increase their job satisfaction, boost productivity, promote collaboration, and ultimately create a culture where employees feel valued and invested in the success of the company.

Five tips for an engagement plan your employees will love

We've rounded up five tips to help you develop a solid engagement plan for your company that your employees will love. Take a look!

1. Define your organization's goals and values

When working on an employee engagement plan, an organization needs to define its goals and values and determine the purpose of its existence.

Employees who know the company's priorities, goals, and missions feel more connected and invested in their jobs.

For instance, if your company aims to provide custom solutions to its customers, that's what your employees will focus on and have a clear idea of what the company stands for.

2. Conduct an employee engagement survey 

Since the core purpose of an employee engagement plan is to boost engagement and improve company culture, it is essential that you first find out how your employees are feeling and get their feedback on areas that you can improve.

You can do this by conducting an employee engagement survey, a questionnaire-based tool that will give you deep insights into how motivated and dedicated your employees are at work. It will also help you assess your company's current state of employee engagement in your company.

The key is to ask the right questions, including open-ended, qualitative, and rank-based questions, depending on the data you wish to collect.

3. Develop SMART goals and objectives

Once you've conducted your employee engagement survey and examined the results, the next action is to develop goals and objectives based on the survey findings.

Many organizations adopt and implement the SMART methodology or framework, which helps companies establish the right goals and objectives. SMART is an acronym that stands for: Specific, Measurable, Achievable, Realistic, and Timebound.

Following is how the framework applies to an employee engagement plan:

  • Specific: Your company goals should be clear, precise, and well-defined to avoid causing confusion or misunderstandings.
  • Measurable: Specify how you will measure success and progress for goal accomplishment.   
  • Achievable: Goals should be attainable. It's okay to be ambitious, but at the same time, it is important to be realistic.
  • Realistic: Goals should be relevant and consistent with your objectives and targets.
  • Timebound: You need to establish a clearly-defined timeline or deadline for achieving the set goals.

4. Create opportunities for growth 

One of the many reasons for employee disengagement is the feeling of being stuck in a dead-end job. Employees will likely feel demotivated and disinterested if your company has no room for growth. 

So, your employee engagement plan needs to focus on creating opportunities for growth and progress, giving your employees a reason to work harder and perform better. A few important things you can do here are:

  • Conduct development and training programs or seminars for your employees
  • Take an interest in your employees’ ambitions and career goals
  • Establish a mentoring program 
  • Reduce barriers to professional growth and advancement
  • Provide new tasks, challenges, and opportunities to employees 
  • Create a growth-oriented culture in the workplace
  • Help your employees recognize their strengths and weaknesses  

5. Celebrate the success of your employees

A little appreciation and recognition go a long way in boosting employee morale, motivation, and performance levels. You must celebrate your employees' achievements and successes, no matter how small or big they may be. It will boost their morale and team spirit and encourage them to give their all to their jobs.

After all, happy and engaged employees feel heard, celebrated, and recognized for their accomplishments by their seniors and managers. 

There are multiple ways to celebrate your employees' success- something as basic yet powerful as a thank you card, hosting a lunch or party for them, giving them small gifts of appreciation, or offering them an extra day off, to name a few. 

Final Word 

Creating a practical employee engagement plan is the way to enhance workplace culture and promote employee engagement, satisfaction, and retention. A solid employee engagement plan is also crucial for paving the way for employer loyalty, thereby minimizing employee turnover rates. 

However, it's also important to understand that while employee engagement is imperative for employee success, it's not enough. There's so much more to it; companies must look at the bigger picture to drive employee motivation, success, and engagement. 

Since the work dynamics have changed so much in recent years, there's a growing need for implementing steps like recognizing employees' hard work and achievements, enabling them to make contributions, giving them a certain degree of autonomy in their jobs, and helping them feel more connected to the workplace. Businesses will reap the benefits of these factors if they strive to keep their employees happy, dedicated, and motivated and ensure they stay with the company for a long time.


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Gabe Scorgie

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