By Brad Palmer
2 min read
The advent of social platforms and communication tools is rapidly changing how information flows inside of organizations. This is challenging how decisions get made and how work gets done. There is even talk that management is no longer required, backed by claims that peer-to-peer networks are more effective at getting work done. Are they?
Before all this, the hierarchy was everything – it mapped how work was organized, how decisions were made, and how communication flowed. This approach has serious problems:
All of this leaves employees disconnected and uninspired. The net result is poor organizational agility – an inability to adapt quickly enough to compete in today’s connected world.
To the rescue came the enterprise social platforms (Yammer, Jive, Moxie and many others). By introducing a “Facebook for the enterprise” approach, these platforms promised to “change how work is done”. But they are not working.
Social networks fail because they:
Although many companies have tried to implement internal social network platforms, there are very, very few examples of successful engagement and transformation. Now what?
It’s time to return to the fundamentals: leadership, communication, and culture. We need to develop enterprise platforms that:
Employees simply need to:
Organizations that achieve this will have a potent culture that delivers the passion and agility required to innovate and win.
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Brad Palmer
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