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Tech Insights: HR technology that delights & improves communications

2 min read

Tech Insights: HR technology that delights & improves communications

In this article from Tech Insights, David Creelman celebrates how big an impact a simple upgrade to communications had on Jostle customer, Houlihan's. Jostle played a role in improving business outcomes like happier crew members, declining staff turnover, more consistent operations, improved guest satisfaction, and higher same-store-sales.

Jostle and our customer, Houlihan's, was recently the focus of an article posted by ERE Media. With permission of the author, David Creelman, and TLNT editor, John Hollon, we're delighted to share the article content on our blog:

We’re used to software that is hard to implement, expensive and doesn’t quite live up to our hopes.

In some recent research I did on selecting talent management systems, one of my favourite quotes was “I’ve never led an HR technology intervention, but I’ve been the victim of them.” (The poignant line didn’t make it into the final report, so I’m pleased to share it with you here.)

In contrast to the common tales of being disappointed, an article by Amanda Stone, Director of Training and Communications for the restaurant chain Houlihan’s, describes an HR software implementation that had a bigger impact than they imagined.

Like any big, dispersed company Houlihan’s needs to do a lot of internal communication. This was handled through an intranet page with a long list of news headlines. Since people often didn’t read this, managers would work around the system with direct emails. The result was ineffective communications.

Modern communications is a current company problem

This wasn’t an unimportant issue. Stone writes:

While the problems were many, communication was at the top of the list. It was clear that the company’s (lack of) communications infrastructure needed to be addressed.”

What Houlihan’s did was pretty straightforward, they got a modern communications Internet platform (Jostle) and used it as an attractive and central place to disseminate all company news and initiatives, as well as stories on the fun side of the organization. Stone says,

The field particularly enjoys getting glimpses into what really goes on at the KC support center and in other restaurants outside of their own.”

So far so good, but what was really surprising is how big an impact that simple upgrade to communications had, playing a role in improving business outcomes like happier crew members, declining staff turnover, more consistent operations, improved guest satisfaction and higher same-store-sales.

We have to be careful to recognize that a communications platform is only one piece of a big effort at improved organizational effectiveness; but it nice to see some HR software delighting the organization the way it has.

Overachieving HR software implementations are rare, so let’s celebrate them when we see them.

What is interesting?

  • Houlihan’s saw engagement as something subtler than a score on a survey; it was a feeling that arose, in part, from the quality of communication across the organization

What is important?

  • It’s easy to see the value of HR tech that supports operational or the compliance needs, but sometimes we need to invest in the soft stuff like a fun and attractive communications platform. For this kind of decision it is time to throw out the ROI analysis and just embrace the instinct that sometimes employee-centric software will make a surprising difference.


Want to see your internal communications achieve more? Jostle can help!


Bev Attfield

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