Tyler Lessard on creating a strong business brand through a strong internal culture

Brand and culture. At first glance, the only commonality between the two words may be that we all recognize their importance, but that they’re really, really difficult to measure.

But they’re more related than you’d think.

On this episode, I chat with Tyler from Vidyard about how creating and maintaining a strong company culture ultimately impacts your external brand.

Listen to the episode

"The personality, culture, and values of a brand are more and more becoming the personality, culture, and values of the people in that organization.”

Tyler Lessard

VP Marketing, Vidyard

Bio

Tyler leads the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he led Global Alliances and Business Development at BlackBerry. When he’s not chasing higher engagement rates, he can found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!)

Tyler: LinkedIn | Twitter
Vidyard: LinkedIn | Twitter

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