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Tyler Lessard on creating a strong business brand through a strong internal culture

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Tyler Lessard on creating a strong business brand through a strong internal culture

A discussion on how the culture and personality of your people influences your external brand

Brand and culture. At first glance, the only commonality between the two words may be that we all recognize their importance, but that they’re really, really difficult to measure.

But they’re more related than you’d think.

On this episode, I chat with Tyler from Vidyard about how creating and maintaining a strong company culture ultimately impacts your external brand.

Listen to the episode

"The personality, culture, and values of a brand are more and more becoming the personality, culture, and values of the people in that organization.”

Tae Hea headshot

Tyler Lessard

VP Marketing, Vidyard


Tyler leads the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he led Global Alliances and Business Development at BlackBerry. When he’s not chasing higher engagement rates, he can found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!)

Tyler: LinkedIn | Twitter
Vidyard: LinkedIn | Twitter

Interested in using simple webcam or screen capture videos to share internal updates, introduce new team members, or increase employee engagement? Try out the free Vidyard Chrome extension to record and share videos with 2 clicks!

Dustin Tysick

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