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Are Businesses Suffering From Being Too Secretive?

With many organizations using social media to engage their customers, understanding the transparency of your online business is crucial. Many companies may shy away from disclosing information due to the potential of negative media attention, but there are benefits to increasing transparency that shouldn't be dismissed.

With many organizations using social media to engage their customers, understanding the transparency of your online business is crucial. Many companies may shy away from disclosing information due to the potential of negative media attention, but there are benefits to increasing transparency that shouldn't be dismissed.

What is Transparency?

Transparency is the degree to which a company shares information regarding its:

  • Leaders
  • Employees
  • Values
  • Culture
  • Strategy
  • Business process

Why is it important?

When applied to social media, transparency can create, as Patrik Edvardsson mentioned in his blog, Transparency and Core Values Should Drive Social Media Engagement, “new opportunities to lead and communicate these values.”

Organizations must optimize their strategies to keep clear communication with the public. Understanding social media as an integral component and strategy will increase your chances of succeeding and meeting your goals.

What are the benefits?

Social media allows for positive reinforcement and engagement from an integrated workforce, rather than from one appointed mouth piece. Employees who are taught how to use these channels properly can enhance and validate the company’s brand, identity, and credibility to future applicants.

Should there be limitations?

Transparency should reflect a company’s culture. This approach halts any possible confusion about the company’s philosophy. It also reinforces the offline and online values.

What business transparency models do you admire?

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