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10 reasons why E2.0 customers might be confused

I read and listen to a lot of industry content – blogs, articles, webinars, tweets, white papers and the list goes on. As a vendor and marketer, I always find it fascinating to watch the ebb and flow of topics and the way in which enterprise software vendors vie for customers’ attention.

I read and listen to a lot of industry content – blogs, articles, webinars, tweets, white papers and the list goes on. As a vendor and marketer, I always find it fascinating to watch the ebb and flow of topics and the way in which enterprise software vendors vie for customers’ attention.

I guess Enterprise 2.0 is no different than any other sector. There are more opinions and “experts” than people know what to do with them!

For fun, here’s my personal collection of favorite statements about E2.0:

1. You want your employees to collaborate? Easy, get a wiki… easy, let them chat… easy, start a blog…

2. Enterprise social networking is THE way to do business

3. Social networking in business is messy and wreaks havoc on your leadership

4. Tear down silos, they’re evil

5. Keep your silos, people will be lost without them

6. Any self-respecting leader should get SharePoint if they want to be competitive

7. SharePoint is the new SAP, it will slow your business to a grinding halt

8. To facilitate employee adoption, start with a small pilot program

9. To facilitate employee adoption, force all employees on the new system by turning the old one off

10. You will increase your engagement score with this tool

I do think E 2.0 has the power to radically improve the way people work together. But at the risk of sounding cliché, I, along with my fellow Jostlers, really do believe that organizations have to take the pulse of their culture, their leadership, their people, to figure out what solution will sustainably work for them. Think of how you will roll out new tools in a non-disruptive way that supports how your organization works... and take vendor and expert claims with a grain of salt!

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Michelle Mercier

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